SOCIAL MEDIA HAS BECOME
CLUTTERED
EXPENSIVE
TRADITIONAL
DISJOINTED
COMPETITIVE
Standing out is the #1 challenge for every business today
SOCIAL MEDIA HAS BECOME
CLUTTERED
EXPENSIVE
TRADITIONAL
DISJOINTED
COMPETITIVE
Standing out is the #1 challenge for every business today
THE AGEING ERA OF DIGITAL MARKETING IS HERE
THE AGEING ERA OF DIGITAL MARKETING
IS HERE
Because the old way of looking at digital is not enough
Because the old way of
looking at digital is not enough
And marketing is constantly in flux
What's the predicament? The platform? Or the means?
THE PLATFORM IS NOT THE VILLAIN
IT'S THE MINDSET THAT IS SOLD
44%
of CMO's say they have not been able to measure the impact of social media on their business
36%
say they have a good qualitative sense of the impact, but can't quantify it
20%
say they've quantified the impact of social media on their business
28%
of marketing agencies say they're struggling to measure social ROI
55%
say they can measure social ROI somewhat
17%
say they accurately quantify the revenue impact of social media
It's time for a new formula
*Source: MDG Advertising Marketing Insights, 2018
SOLUTION? THE GROWTH MINDSET
Growth Hacking is not some magical pixie dust for quick fix solutions that can be applied to everything. It is not something that you’ll find in a listicle of hacks. It is far more strategic and a data-driven process that blends itself with creativity to enable growth within the budgets in hand.
Growth Marketing is applicable to companies of any size but one needs to ‘THINK LIKE A STARTUP’.
Don't believe us? What about them?
10,000+ Users
Before Airbnb, people used Craigslist to list
their homes. Airbnb made a bot that farmed
these users and moved them to their platform.
This simple growth hack fetched them more
than 10k+ initial users for their website
Before Airbnb, people used Craigslist to list
their homes. Airbnb made a bot that farmed
these users and moved them to their platform.
This simple growth hack fetched them more
than 10k+ initial users for their website
1M+ Users
PayPal launched with a unique customer acquistion campaign. They collaborated with eBay to get their logo placed in the payment option.
This skyrocketed the brand awareness and customer base.
4M Users
Dropbox wanted to grow its user base.
They launched a referral program
that incentivized free space to
people who invited
others
This simple hack fetched them 4 million new users in 15 months
- MARKETING
-
Agencies & Brands are currently obsessed about this with limited focus on business goals
- CONTENT
- UX/UI
-
But the digital age demands stability through better tech & user experience
- TECH STACK
The TFP Approach
MARKETING & CONTENT
Agencies & Brands are currently obsessed about this with limited focus on business goals
TECH & UX/UI
But the digital age demands stability through better tech & user experience
We at TFP balance this equation with tech-enabled growth marketing strategies to build impactful brand narratives
MARKETING & CONTENT
Agencies & Brands are currently obsessed about this with limited focus on business goals
TECH & UX/UI
But the digital age demands stability through better tech & user experience
We at TFP balance this equation with tech-enabled growth marketing strategies to build impactful brand narratives
FOUNDED BY A DATA GEEK & A BRAND STORYTELLER
Think First Principles is a growth hacking lab where the world of tech, content & marketing come together to find innovative creative solutions to usual problems.
With only one goal - to evaluate & fix what's stopping you from growing.
And we do that by testing all scenarios & building creative capabilities
to scale your sales, marketing, tech and product journeys
With only one goal - to evaluate & fix what's stopping you from growing. And we do that by testing all scenarios & building creative capabilities to scale your sales, marketing, tech and product journeys
“Boil things down to the most fundamental truths … and then reasonup from there." -Elon Musk
PROBLEMS WE'RE SOLVING RIGHT NOW
Optimising App Store reputation for an OTT platform
Optimising App Store reputation for an OTT platform
Building a sales lead approach for
the largest pen distributor in India
Building a sales lead approach for the largest pen distributor in India
Strategic localized digital media
buying for an international
publisher
Strategic localized digital media buying for an international publisher
A UI/UX focused digital revamp
to build loyal community for a
food channel
A UI/UX focused digital revamp to build loyal community for a food channel
Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival
Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival
Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival
Strategising a digital campaign to boost the ticket sales for the 2nd season of an art & literature festival
MEET THE CO-FOUNDERS
MEET THE CO-FOUNDERS
FULL SUITE OF GROWTH HACKING SERVICES
At Think First Principles, we don’t subscribe to cookie-cutter service templates for briefs. With our deep-dive discovery process, we get to know your aspirations and struggles, before launching a uniquely designed action plan for your growth goals.
Digital Marketing
- Paid Media Buying
- Social Media Growth Strategy
- Search Engine Optimization (SEO)
- Customised Automation
Content Strategy
- Localization Strategy
- Content Audit
- Integrated Content Marketing
- Multi-platform content innovations
- Brand Solutions
Product Design & Development
- Mobile & Web Products UI/ UX
- Audit ASO & Revenue Optimization
- AR & VR Prototypes
Security
- Threat Audits
- Managed Security
- Penetration Testing - Network /
- Server- Web Attacks
Bespoke Growth Hacking Tools
- Customized solutions as per your needs and industry.
Blockchain
- Core Technology Development
( including Ethereum, Hyperledger, Cryptocurrency) - Customized Marketing Consulting - Idea Validation, Market Research, Competitive Analysis, Business Plan
Digital Marketing
- Paid Media Buying
- Social Media Growth Strategy
- Search Engine Optimization (SEO)
- Customised Automation
Content Strategy
- Localization Strategy
- Content Audit
- Integrated Content Marketing
- Multi-platform content innovations
- Brand Solutions
Product Design & Dev.
- Mobile & Web Products UI/ UX
- Audit ASO & Revenue Optimization
- AR & VR Prototypes
Security
- Threat Audits
- Managed Security
- Penetration Testing - Network /
- Server- Web Attacks
Bespoke Growth Hacking Tools
- Customized solutions as per your needs and industry.
Blockchain
- Core Technology Development
( including Ethereum, Hyperledger, Cryptocurrency) - Customized Marketing Consulting - Idea Validation, Market Research, Competitive Analysis, Business Plan
OUR STORY SO FAR...
The founders have worked on multiple content & growth marketing briefs for the above brands in the recent past,
before setting up TFP. Some of them have today evolved into becoming TFP's client partners
ASKTFP
What’s trending in Growth Marketing? Which tools are working? Should I build my brand or get the numbers?
You’re always one question away from ROI. Stop thinking. Ask away.
Allow us to help you understand the world of growth hacking one question at a time.
We are a bunch of curious geeks, and thrilled to be your Quora for growth hacks
WANT TO JOIN OUR TRIBE ?
We are passionate about life, what we do and creating an impact.
Our hybrid team consists of coders, content marketers, UI/UX designers, brand strategists and community managers
And our collective mission is to boost the Indian gig economy.
If you have ideas and attitude that aligns with ours, we would love to hear from you.